PERLINDUNGAN KONSUMEN TERHADAP PEREDARAN KOSMETIK ILEGAL OLEH MAFIA SKINCARE

Abstract

This study aims to analyze the forms of legal protection provided to consumers against the circulation of illegal cosmetics by skincare mafias and to examine the role of the Indonesian National Agency of Drug and Food Control (BPOM) in combating the distribution of illegal cosmetic products in Indonesia. This study employs normative legal research using a statutory approach and a conceptual approach. This study examines various laws and regulations governing consumer protection and cosmetic supervision and relates them to the increasing circulation of illegal cosmetics that potentially endanger public health. The novelty of this study lies in its analysis of consumer protection specifically associated with the distribution of illegal cosmetics by skincare mafias that exploit the rapid growth of digital commerce and the increasing demand for beauty products. This study also positions BPOM not merely as an administrative supervisory institution but as a law enforcement instrument in preventing and addressing the circulation of illegal cosmetics. The findings indicate that legal protection for consumers is provided through business actors’ liability mechanisms in the form of compensation, administrative sanctions, and criminal sanctions as regulated under consumer protection laws. The findings further indicate that BPOM performs its supervisory functions through inspections of production facilities, inspections of distribution facilities, product sampling, laboratory testing, and enforcement actions against violations of statutory regulations to ensure the safety, quality, and efficacy of cosmetic products circulating in society.